This relates to my previous email to you, and I just wanted to offer you a useful way of measuring your marketing and marketing results with the least amount of effort.

Let me use an example first:

Would you invest $50,000 into numerous stocks, and bonds, ignore them for a month, and then at the end of the month “just see” how points panned out and whether you made or lost money?

Possibly not. You would probably be tracking every single stock daily and dump the ones bleeding profits away prior to they can cost any a lot more money!

So why would you spend thousands of dollars on numerous marketing ideas, and not TRACK them regularly to see which are producing money and that are losing income?

If you aren’t taking the time to measure and track each and every of your marketing channels, then you might be essentially gambling or hoping on blind luck to make funds.

If you do not presently have a method of tracking your marketing and marketing, then you Require to develop one, and if you are currently marketing in a way that can’t be accurately tracked…then why are you utilizing it?

For all you know it’s COSTING you funds with NO positive ROI…and I do not think you are within the business of merely wasting dollars!

So how can you produce a straightforward tracking system for your marketing?

Here’s a couple ideas:

1) Associate a “promo code” in every single kind of advertising (Yellow Pages, Newspapers, and so on) that customers should mention in order to obtain a discount. Then train your staff to ask if the client had a promo code to obtain a unique discount, this will tell you where the Purchasing customers are coming from.

2) Attach redeemable coupons into your print marketing and advertising materials (flyers, brochures, business cards, etc.) so that the buyer is really bringing in your efficient marketing with them.

3) Basically ASK each and every client how they found out about your company, specific offer, location etc. (told you it was basic!)

Three ways to immediately start seeing where your most valuable marketing dollars are being spent! Now you just need to implement them.

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